Same fair price for all
Why should high prescriptions cost you more? Not fair. That’s why all our prescription glasses cost the same no matter your prescription. And we can do this because we cut out all the things that don’t add value: like unnecessary middlemen or fancy high street stores.
SEE FOR YOURSELF
We believe you have every right to know the real cost of your new eyewear.
Labor Cost
41 DKK
Frame
139 DKK
Glass
61 DKK
Packaging
30 DKK
VAT
260 DKK
Transport
32 DKK
True Cost
563 DKK
Otto
1.300 DKK
Opticians
5.000 DKK
Always stylish.
Never ever boring.
It’s a match made in eyewear heaven: Danish designers collaborating with traditional Italian artisans. We craft your frames from high-grade acetate, each pair expertly handmade at our factory in Italy.
Less Markup.
Same price for all.
A common misconception: high-end designer eyewear is expensive and the more you pay the more you get. But the truth is you’re paying for more markup. On average, the optical industry mark their product up 10 – 20x.
We fixed that. We cut out the middlemen and offer premium eyewear at fair and honest prices directly to you.
1.300 DKK
2 - 3x markup of actual product cost
Brand
Product cost
4.600 - 7.600 DK
10 - 20x markup of actual product cost
Optician
Distributor
Licensing holder
Brand
Product cost
Traditional opticians